Brand Concept + Visual Identity System + Packaging Design
Command Coffee is a coffee shop that fuels ambitions with coffee and inspires their customers and employees alike to take command of their day. They see the potential within every person and strive to create an atmosphere where their customers feel inspired to accomplish their dreams. Command Coffee seeks excellence in all they do. They bring greatness to their customers so that their customers can find greatness within themselves.
Creating The Brand
Inspiration for the brand stems from the Art Deco movement of the 1920’s. The basis for this artistic movement was very similar to the values of Command Coffee. Both exemplify the merge of luxury and modernism. The goal of the logo was to showcase sophistication while remaining clean and concise.