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Image by Devin Avery


Brand Identity +  Mobile UI Design + Web Design

Entoraj is a mobile app committed to solving the problem that only 8% of people achieve their goals. They believe that one of the biggest factors in the failure epidemic is that the societal depiction of goal accomplishment is not portrait in a manner that feels attainable to the majority of the population. Our task was to build a brand that evoked a sense of community and inspiration that invited everyone to join.

Creating The Brand


The official Entoraj logo was designed to embody the brand’s two major principles; community and unique individual experience. The details of the logo are made of curved paths. Each path is different from the ones surrounding it in order to showcase the different journeys Entoraj users will embark upon while using the app.


Although each path is different, they fit together to create a greater diamond shape which symbolizes longevity and commitment to a goal.


The paths fitting together carry out the meaning of “entourage” quite literally by surrounding and supporting one another. This depicts the strong community that Entoraj strives to create.

Mobile App Design


The mobile app went through many iterations. After testing user flows, creating wire frames, and building site maps, we finalized mocks that were ready for production.

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