Vera + Buck Floral

Brand Identity +  Logo Design + Illustration

Meg from Vera and Buck came to our studio with the task of creating a full brand refresh for their established floral studio. The company wanted to take a step in a more mature direction with a new logo and color palette that would withstand the test of time.

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The Process

The floral studio wanted a simple and airy logo. The goal was to create a bundle of flowers that was elegant and could be used on a variety of platforms and materials.

The typography was chosen to stabilize the delicate florals and bring a mature sophistication to the design. 

The End Result

Coinciding with the release of their new brand, Vera and Buck opened a new location that embodied their new identity in a physical space. Since opening their new location they have created merchandise using the brand guidelines they purchased and released exciting new additions to their business such as event space rentals.