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Vera & Buck

ROLE:   Brand Identity, Logo Design, Illustration
 

A rebrand that highlights the beauty and sophistication behind Vera & Buck floral studio.

How It Started

Meg from Vera and Buck came to our studio with the task of creating a full brand refresh for their established floral studio. The company wanted to take a step in a more mature direction with a new logo and color palette that would withstand the test of time.
 

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The Process

The floral studio wanted a simple and airy logo. The goal was to create a bundle of flowers that was elegant and could be used on a variety of platforms and materials.
 

The typography was chosen to stabilize the delicate florals and bring a mature sophistication to the design. 

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The End Result

Coinciding with the release of their new brand, Vera and Buck opened a new location that embodied their new identity in a physical space. Since opening their new location they have created new merchandise using the brand guidelines they purchased and released exciting new additions to their business such as event space rentals.