Eagle Crest
Brand Identity + Print Design + Signage
The team behind the Eagle Crest Industrial Park needed a brand for its state-of-the art, Class-A industrial development. The park covered 353,750 square feet and was in need of a brand that would highlight its cutting edge presence in the Raleigh area.
Golden Auer Photography
Brand Identity + Logo Design + Web Design
Jordan at Golden Auer Photography wanted to create a brand for her business that stood out among wedding photographers. For her, authenticity was the most important element of her photo process. She desired a brand that showcased her spontaneity, creativity, and welcoming spirit all while also remaining dignified and elegant.
The Logo
The Golden Auer logo conveys an eye-catching paradox. The high end typography paired with imperfect doodles creates a unique brand that is both personable and confident. The purpose of the sketches is to add authenticity to the brand and communicate Golden Auer’s natural gift of relating to their clients.
Brand Elements
Beyond the logo, the brand was designed to resemble the look and feel of a travel diary.
By using Jordan's own handwriting, we were able to craft designs with her own personal touch. These doodles and notes sprinkled across merchandise make the brand feel both joyful and personal.
