Brand Conceptualization + Visual Identity System
Yogi Janie is a compassionate yoga teacher based in Peoria, IL, known for her emphasis on self-love as a catalyst for inner healing. Her warm and inclusive teaching style creates an environment where everyone feels accepted and experiences joy during their practice.
Creating The Brand
The logo design embodies graceful growth, depicting a blossoming plant with tiers of leaves revealing a thriving flower. Intertwining vines at the base mimic a person in lotus pose. From the base, layers of stems rise and grow, symbolizing the layers of self Yogi Janie's practice encourages exploration of.