This collaborative project features the marketing and experiential design of Tedx Normal. The event included well respected speakers from around the nation giving lectures on the topic of authenticity. In order to create an authentic experience for participants who attended the event, cues were constructed to bring everyone to a large interactive wall which eventually prompted thoughtful dialogue.

 

This wall was designed with innovative lines that created unique abstract shapes. While the shapes were inventive, they were also carefully crafted to staying within the branding guidelines of Tedx by featuring the bright recognizable red. Other materials were also created for the event, including brochures, posters, name tags, and more.