Eagle Crest
Brand Identity + Print Design + Signage
The team behind the Eagle Crest Industrial Park needed a brand for its state-of-the art, Class-A industrial development. The park covered 353,750 square feet and was in need of a brand that would highlight its cutting edge presence in the Raleigh area.
A great brand isn’t just about making you look good, it is an act of service to your customers.
The effort you put into creating a clear and engaging brand is deeply felt. A great brand does not go unnoticed. Every detail, ranging from your business card to your website, is a chance to tell your customers how much they mean to you by gifting them with delightful experiences.
functions of a brand
Distinction
A strong brand distinguishes a product and helps customers choose from a large pool of similar options.
Connection
Brands utilize imagery, symbols, and written messaging to create connections and build loyalty with customers.
Confidence
Brands communicate clear narratives about their products that leave customers without any doubt that they made the right choice.
Common Questions
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How much does a branding project cost?Projects vary per project because every organization has unique needs. In general, you can expect to spend between $3,000- $10,000. If this price isn't in your budget- don't stress! Each brand requires a package built specifically for them. The only way to know for sure how much your project will cost is to book an initial overview meeting.
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What is included in a branding project?You're unique. A custom package will be built for you depending on your needs and budget. The most common deliverables include: A primary + secondary logo Brand Guidelines Fonts, Colors, Brand Patterns Branded social media templates Brand photography
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What are brand guidelines?Brand guidelines are an extensive set of rules and tools detailing how to implement your brand elements. It is basically a magical booklet gaurenteed to make your life so much easier by including: Core Principles Brand Strategy Logos Fonts Colors Do's and Don'ts Suggested Imagery Application Suggestions
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When should I rebrand my business?1. Your business tools (website/social) don't inspire you. 2. You hate sending people to your website. 3. Your target audience has changed. 4. Your marketing materials aren't unified. 5. There's a competitor in your field who's branding you love more than your own.
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How do you price murals?Mural costs are decided by the size of the wall, the detail of the design, wall texture, and travel + supply costs. To get a quote on your project- set up an overview call or shoot me an email with the details listed above.
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What does your process look like?If you choose to partner with me, I am committed to not only delivering a great product, but also giving you an enjoyable and inspiring experience. My process generally includes a kickoff meeting, brainstorming, research, progress meetings, designing, redesigning, and a closing meeting.
