Ollie Scooter Branding
About the project
When branding the electric scooter company named Ollie, it was important to note that the principle driving everything behind this brand is child-like happiness. Scooters are not necessarily the most practical form of transportation, but they are the most enjoyable.
The logo mark is comprised of simple geometric shapes spelling out the word ollie. These shapes further amplify the childlike and playful nature of the brand due to their resemblance of a child’s toy blocks.
When broken down, several shapes can be seen. All four of these shapes can be used as the brand’s guiding visual language. They can be placed to create exciting patterns as well as made into icons showcasing the battery life of the scooters when seen on the mobile app.