Labyrinth Made Goods
About the project
Labyrinth Made Goods™ is a nonprofit social enterprise that provides employment and professional development to formerly incarcerated women through the making and selling of soy candles.
At Labyrinth, they see value and dignity within every woman’s unique life story. Care was given to every detail to make the design of these candles as powerful as the women behind them. The typography is a tall san-serif with significant tracking. This makes the letterforms themselves standout as strong and refined. When it came to imagery, thin lines were created to signify the Labyrinth maze. To reference it fully, a maze was created upon the inside lid using the lines for customers to solve after purchasing the candles.
Overall, the candle and packaging design worked together to capture the values and mission of Labyrinth Made Goods through branding, packaging, and marketing materials.