About the project
Vera & Buck Floral Studio came out with a new branch, their very own eucalyptus delivery system. During their rebrand, it was important that their new logo be as elegant as the eucalyptus, while maintaining a sleek and modern feel. In order to depict elegance, a delicate line drawing of the eucalyptus plant was created within a thin surrounding circle.
This circle also worked to highlight the subscription community. For typography, a light yet powerful san serif typeface was chosen. This type allows for great negative space, making the logo appear sleek and modern.