Eagle Crest
Brand Identity + Print Design + Signage
The team behind the Eagle Crest Industrial Park needed a brand for its state-of-the art, Class-A industrial development. The park covered 353,750 square feet and was in need of a brand that would highlight its cutting edge presence in the Raleigh area.
Diffuse Network
Brand Identity + Logo Design + Web Design
Diffuse exists to serve the emerging generation of people who are disconnected from traditional models of church ministry. They reached out to Vetter Design Co. looking for a brand that would capture the inspiration, support, and energy that is at the core of their mentorship model.
The Logo
The Diffuse logo conveys a modern brand with energy and unique symbolism. The overall look is fun, professional, and lively.
The primary logo was created from the inspiration of a geometric finger print. The curved lines give the logo a sense of movement and fluidity that set it apart from otherwise flat and stagnant logos.
Brand Elements
Beyond the logo, the brand was designed to have endless opportunities with pattern, gradient, and color combinations.
Being a brand that supports entrepreneurs, they needed design elements that are fluid and unique to represent the variety of passions their mentees embody.
