Brand Identity + Logo Design + Web Design
Diffuse exists to serve the emerging generation of people who are disconnected from traditional models of church ministry. They reached out to Vetter Design Co. looking for a brand that would capture the inspiration, support, and energy that is at the core of their mentorship model.
The Diffuse logo conveys a modern brand with energy and unique symbolism. The overall look is fun, professional, and lively.
The primary logo was created from the inspiration of a geometric finger print. The curved lines give the logo a sense of movement and fluidity that set it apart from otherwise flat and stagnant logos.
Beyond the logo, the brand was designed to have endless opportunities with pattern, gradient, and color combinations.
Being a brand that supports entrepreneurs, they needed design elements that are fluid and unique to represent the variety of passions their mentees embody.