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EAGLE CREST

ROLE:   Brand Identity, Logo Design, Signage

Brand identity created for a new class-A Industrial Park in Raleigh, North Carolina.

How It Started

The team behind the Eagle Crest Industrial Park needed a brand for its state-of-the art, Class-A industrial development. The park covered 353,750 square feet and was in need of a brand that would highlight its cutting edge presence in the Raleigh area.

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The Process

The official Eagle Crest logo was designed to be a combination of both a mountain crest and an eagle in flight.  When combined the two shapes created a symbol that was reflective of the development’s name while still being ambiguous enough to allow for unlimited future growth.  

The logo also appeared as a north bound arrow. This shape created momentum symbolizing the forward moving trajectory of the property.

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The End Result


The Eagle Crest brand came together to showcase all the best that the park had to offer. Striking geometric shapes, bold colors, and strong typography created a both modern and sophisticated identity. The first phase of the Eagle Crest Industrial Park was launched for leasing on June 21, 2021.